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Videos

User experience- Testing in the digital age

The digital revolution transforms working processes at research buyers introducing principles such as SCRUM and other agile project management techniques. We will show what has changed already with our clients and why and how the research industry...

Catalogue: Congress 2016: #WOW
Authors: Sebastian Schmidt, Till Winkler
Company: SKOPOS
June 15, 2016
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Citation

Schmidt and Winkler (2016a, June 15). User experience- Testing in the digital age. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/user-experience--testing-in-the-digital-age


Videos

ESOMAR breaking news

Some breaking news about the last initiatives in the research industry from Finn Raben, ESOMAR Director General.

Catalogue: Congress 2016: #WOW
Author: Finn Raben
June 15, 2016
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Citation

Raben, F. (2016a, June 15). ESOMAR breaking news. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/esomar-breaking-news


Research papers

Partnership, marriage, hookup, or one night stand?

Our ecosystem, comprising client, agency, and consumer is being impacted by the shift of marketing budgets towards digital expenditure, and away from traditional. Different consumer behaviour patterns and resultant media allocation influence the...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: David McCallum, Tomoko Nishi
May 19, 2016
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Citation

McCallum and Nishi (2016a, May 19). Partnership, marriage, hookup, or one night stand?. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/partnership-marriage-hookup-or-one-night-stand--8652


Magazines

Revue Française du Marketing (Mars 2016)

Le Marketing doit-il être en prise avec l'actualité de son temps au sens le plus large?Le débat oppose la communauté des praticiens et des chercheurs. Il n'en reste pasmoins que l'acte de consommation s'inscrit dans une démarche...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 2016
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Citation

, A. (2016a, March 01). Revue Française du Marketing (Mars 2016). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mars-2016-


Magazines

Research World (January-February 2016)

The research industry is undergoing a rapid transformation with an abundance of new data streams as well as new technology to integrate these data sources with traditional panel and survey data. This should leave us well placed for the future but...

Catalogue: Research World 2016
Author: ESOMAR B.V.
February 15, 2016
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Citation

B.V., E. (2016a, February 15). Research World (January-February 2016). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/research-world-january-february-2016-


Magazines

Research World (November-December 2015)

Social and opinion research goes beyond the wants and needs of individuals and looks to quantify and understand societies at large. Sometimes this takes the form of political persuasion, others understanding the needs of the most disenfranchised in...

Catalogue: Research World 2015
Author: ESOMAR B.V.
December 15, 2015
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Citation

B.V., E. (2015a, December 15). Research World (November-December 2015). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/research-world-november-december-2015-


Magazines

Revue Française du Marketing (Décembre 2015)

Ce dernier numéro de l'année fait la part belle à deux articles consacrés à la créationde nouvelles échelles de mesure. Parce que il n'est pas de vérité scientifique sur unphénomène sans une mesure de ses causes, de...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2015
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Citation

, A. (2015a, December 01). Revue Française du Marketing (Décembre 2015). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2015-


Research papers

Too much genius, not enough wisdom

Three experienced researchers - one from a major UK client and two from the supply side - COLLABORATE to argue we are entering a post quantitative world, a world in which the skills of qualitative researchers are in high demand.Clients want wisdom as...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Frances Williams, Helen Clark
November 18, 2015
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Citation

Williams and Clark (2015a, November 18). Too much genius, not enough wisdom. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/too-much-genius-not-enough-wisdom


Magazines

Research World (October 2015)

Innovation is coming from inside and outside of the traditional market research sector, driven by technology and the need for speed and lower costs. In searching for new ways of getting closer to customers, where are we seeing the most innovation and...

Catalogue: Research World 2015
Author: ESOMAR B.V.
October 15, 2015
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Citation

B.V., E. (2015a, October 15). Research World (October 2015). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/research-world-october-2015-